FunWind
Inflight Entertainment System

Design Roles

UI Designer
UX Designer
User Researcher

Design Deliverables

User Surveys
User Persona
User Flow & Stories
Customer Journey
Competitive Analysis
Site Map
Wireframes
User Testing
Visual Design

Specification

Duration
4 weeks

Tools & Software
Figma
Adobe Illustrator
Adobe Dimensions

Overview

Summary: This case study explores the development of an Inflight Entertainment System (IFES) for international flights that provides a variety of entertainment options, the ability to connect personal devices, order food, and stay updated on flight status.
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Problem: The Inflight Entertainment System (IFES) faces challenges, including a insufficient connectivity with passengers' personal devices, confusing navigation, and limited features, making the overall user experience less enjoyable.

Customer: The customers are individuals from diverse ages that travel for different purposes and periodically attend to international flights.
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Solution: The project solution is to enhance the passenger experience by providing a seamless and engaging platform during international flights that can connect to the user's personal device and offers a variety of entertainment content.

User Research

Qualitative Research

The design's framework was set by conducting user research using both quantitative and qualitative methods. Participants were gathered from diverse platforms, including my personal network.

Quantitative Research

In order to obtain statistical and pertinent data for user research, a survey was conducted through Google Forms. This research played a crucial role in understanding the demographics of users and their behaviors.

User Research Results

50%

of the participants travel by plane 2 to 5 times a year

38%

of the participants have a typical flight duration of 8 to 12 hours

85%

of the participants would like to connect the flight screen with personal devices

84%

of the participants engage with movies and TV Shows during flights

“The entertainment time is the best time of my travels."

“I would rather to connect my own device to the plane so I can keep watching my TV Shows."

“I love traveling and having a entertainment system that has everything I need is very convenient.”

User Personas

TYLER
College Student
Age: 23 / Single
Chicago

‍Bio
Tyler travels a lot to visit his family abroad during vacation times. He would love to have an inflight entertainment system that offers a variety of content, since the flights he normally attends are long. Being very technological and enjoying his own content, Tyler prefers to access his own music and TV shows during the flight. Sometimes, he would need to catch up on academic work during the travel.
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Goals
Enjoys many types of entertainment, as TV shows, movies, or video games. Prefers accessing files and content that integrates with personal devices. Values in-flight Wi-Fi for real-time collaboration on group projects.
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Frustrations
Limited time during flights due to academic commitments. Seeks an IFE system that integrates seamlessly with personal devices. Requires a reliable and fast internet connection.
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"I prefer to have a wide range of entertainment to stay engaged and access content on my own device during long flights."
MARGARET
Retired Teacher
Age: 65 / Married
New York
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Bio
Margaret, a 65-year-old retiree, has dedicated her life to educating the youth. Currently she has embraced her love for travel and she finds joy in exploring new places around the world. Although not tech-savvy, Margaret enjoys watching movies and listening to her favorite songs on her phone. She values the convenience of having an easily accessible inflight entertainment system during her travels.
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Goals
Comfortable travel experience during long journeys. User-friendly interface and an intuitive inflight system. Enjoys movies, music, and other content during the travel.
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Frustration
Complex interfaces and hard navigation. Limited selection of movies, shows, or music. Assistance to understand technologies.
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"I just wish the systems on planes were more simple. All I want is to listen to a good music and watch a nice movie without feeling like I need a degree in technology to figure it out!"
SUSAN
Product Manager
Age: 34 / Married
Charlotte
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Bio
Susan is often busy with her work and travels a lot for business purposes. During flights, she wants to make the most of her time by catching up on work emails, presentations, and staying connected with her team. Despite her busy schedule, Susan also enjoys watching a movie or listening to songs during her business travels.
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Goals
Enjoys personal entertainment and business news. Values a high quality wifi to stay connected with her associates. Appreciates a user friendly navigation with personal device integration.
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Frustration
Limited time for entertainment due to work commitments. Requires a reliable and fast internet connection. Looks for a system that address both work and leisure needs.
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"During my business travels, it's crucial to stay connected with colleagues, but I also find enjoyment in having entertainment to unwind and relax."

Customer Journey

Designing the solution required a thorough understanding of the process passengers followed, from boarding the flight to accessing the entertainment system.

Competitive Analysis

Strength

Wide selection of content User friendly interface
High quality screens

Weaknesses

Limited Connectivity
Technical Issues

Opportunities

Personalized content
Personal device connection
Virtual Reality Integration

Threats

Competitive challenge
Rapid technological changes

Strength

Wide selection of content
Latest Technology in the IFES

Weaknesses

Limited Connectivity
Inconsistent quality

Opportunities

Fast connectivity and free wifi
Partnership exclusive content Virtual Reality Integration

Threats

Competitive challenge Content Licensing Issues

Strength

Free connection to Wifi Personalized content
Free Live TV channels

Weaknesses

Limited International content Limited Personalization Technical Issues

Opportunities

Personalized recommendations
Personal device connection Wide selection of content

Threats

Competitive challengeRapid technological changes

User Stories

In the design process, my next action involved crafting user stories to identify and prioritize essential features that address the needs of users effectively.

User Flow

Based on my user research findings, I developed user flows in Figma, with a specific emphasis on the entertainment content and personal device connection.

Site Map

I created the Site Map to help identifying a visual representation of the website's structure and hierarchy.

Digital Wireframes

I created wireframes to see the functionality of the product.

Branding

In the concept and branding phase, I expected the project to have a modern, sophisticated, and, at the same time, fun aesthetic. Therefore, I sketched the logo to be minimalist and selected color schemes and typography inspired by the industry trends.

Iterations

Based on user testing results, it was possible to identify confusion in the navigation system. The A/B testing was an important step in the project iteration in order to refine the design and address user needs.

Prototyping

High Fidelity Prototype

High fidelity prototypes with clickable features were developed based on the results of user and A/B testing.

Final Mockups

Final Thoughts

‍What I've learned: Conducting A/B Testings were crucial to improve the overall product experience. It’s important to keep iterating the mockups to solve the problem statement and address user requirements.
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Next Steps: Conduct a new user research to identify more user pain points and needs that are relevant to the IFE system.
Communicate with the development team to start the product development process.