UI Designer
UX Designer
User Research
User Persona
Site Map
Paper Prototype
Wireframes
User Testing
Duration
7 weeks
Tools & Software
Adobe XD
Adobe Photoshop
Summary: Sustainable Lifestyle App and Website is a design solution created to assist people in living a more sustainable lifestyle, take care of the environment, and contribute to saving the planet.
Problem: Users often lack the time to search for relevant information and establish habits that could make their lives more sustainable.
Customer: People who are interested in protecting the environment, but are unsure of how it can be done, as well as people who already live a sustainable life and would like to share their knowledge.
Solution: Through the app, users can access relevant information, learn how to create new habits and share their experiences in order to live a more sustainable life.
During the interviews, participants expressed guilt for not adopting eco-friendly habits and showed a willingness to learn. The research highlighted the challenge of finding info on sustainable living. Moreover, this user group expressed interest in sharing their experiences with friends online.
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The Site Map was important to organize the screens and hierarchical structure of the application.
Initial Concepts
The usability study enabled to identify the need for an action button in all readings, in order to facilitate and speed up the sharing of experiences.
As a result of the usability study, it was possible to identify the user need regarding the expectation of scrolling down when selecting pictures on profile pages, reducing touch points.
Impact: Help people to have a more sustainable life, taking care of the environment and save the planet.
What I've learned: I learned how many possibilities exist during the design process and how the usability study helps to explore and find the best way for the user.
Next Steps: Conduct a new user research to identify more user pain points and needs that are relevant to the app and website.
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